“Alternative” and “independent” don’t designate something outside mainstream culture; rather, they are styles, in fact the dominant styles, within the mainstream. No-one embodied ( and struggled with) this deadlock more than Kurt Cobain and Nirvana. In his dreadful lassitude and objectless rage, Cobain…knew that he was just another piece of spectacle, that nothing runs better on MTV than a protest against MTV;knew that his every move was a cliche scripted in advance, knew that even realizing it is cliche…Cobain found himself in ’ a world in which stylistic innovation is no longer possible, [where] all that is left is to imitate dead styles, to speak through the masks and with the voices of the styles in the imaginary museum’(Jameson)”
Mark Fisher “Capitalist Realism ‘
Considering that there is a component on “indie” and what constitutes “independent production” in my dissertation I guess I finally actually have to read Capitalist Realism.